In collaboration with Foster + Partners, Apple transformed a 19th century Palazzo, the historic Marignoli Palace located in the heart of the heritage city of Rome in a retail store. This store not only serves as a retail store for Apple, but also absorbs Roman arts and culture in its environment.
This palazzo was built in the 1870s, following a design by the famous architect Salvatore Bianchi. It was originally an arts center where local artisans, writers and actors met in a quaint cafe called Caffè Aragno in this very Palazzo Marignoli. Apple will also continue this tradition in the store where it will host Today at Apple sessions in the fields of content creation, music, design and also coding.
Architecture and design
The construction of this palazzo is extensive and Apple has made certain striking changes that permeate Roman culture very beautifully. The staircase that was originally built in 1888 has been restored with locally sourced Carrara marble.
There is a courtyard that is in the center of the building and also a ballroom that houses the Palazzo, which will also be used to host the Today At Apple sessions.
One of the most extensive restoration projects Apple has ever undertaken, this is certainly one that will stand out from the crowd. Since it also takes Roman arts and culture into account when setting up the store, it makes it look much more intriguing and adds the look that Apple looks for throughout their store design.
The original paintings have also been restored while the ceilings have been painted by artisans.
The geometrically painted ceilings [/caption]
Incorporating a very minimalist appeal, the beautiful mix we see across all Apple locations is complemented by the historic architecture depicted in the Palazzo. This restoration allows several works of art found in the former café space to be restored to the store’s design, including two large ceiling paintings, “Dawn” by Fabio Cipolla and “Dusk” by Ettore Ballerini. Additionally, multiple graffiti panels created by Afro Basaldella, a contemporary of Picasso, were also discovered in this remodel.