It can sometimes be difficult for consumer products startups to stay in business. They face numerous external and internal challenges that can sometimes become too much for some and stop working. To help these startups meet these challenges, Amazon has launched its ‘AGS (Amazon Global Selling) Propulsion Accelerator Program’.

AGS is a six-week program that aims to accelerate business growth by providing you with the right resources, mentorship, and a platform to take your business globally.

Here are the top 10 startups that reached Amazon Global Sales Accelerator Program.

Active Azani

Siddharth Suchde launched this health and personal care brand in 2018 from Bangalore. According to the founder, Active Azani is a high-performance nutrition and personal care brand created by athletes, nutritionists, and fitness experts. The brand is currently focused on entering the North American and European markets with great interest in entering Western Asia and Australia as well.

D’Moksha houses

D’Moksha houses, an eco-friendly home clothing brand, was launched in 2019 by Nimisha Dhanda and Manav Dhanda from Mumba. The brand claims to offer eco-friendly, handmade home clothing made from only the most sustainable fabrics like hemp.

D’Moksha Homes, which is currently listed on and distributed in the US, Mexico and Canada markets, plans to soon enter the Japan, West Asia and Europe markets.


Femora is a homegrown cookware brand that manufactures utensils and storage products. It was founded by Manushree Khandelwal from Jaipur. Currently available on Amazon, the brand plans to enter the UAE market.

Rage coffee

The coffee brand Rage coffee, was founded by Bharat Sethi of Delhi in 2018. The brand manufactures, markets and distributes innovative coffee products. Rage Coffee comes in a variety of flavors and is convenient to carry in tube shots. Through the acceleration program, the brand plans to enter the EU and US markets.


Launched in 2015 by Deep Bajaj and Mohit Bajaj of New Delhi, Sirona It is said to be one of the first Indian companies to adopt and introduce a more modern and sustainable approach to menstrual hygiene in India. The brand advocates the use of reusable menstrual cups, where a cup can last up to 10 years.

Slurrp Farm

Slurrp Farm is a brand of healthy food products that was launched in 2016 by Shauravi Malik, Umang Bhattacharya and Meghana Narayan at Gurugram. The malnutrition of Indian children across the socioeconomic spectrum was what triggered the idea of ​​starting this brand in their minds.

The brand offers nutritious food mixes like cereal, porridge, pancake mixes, cake mixes, alternative sugars like brown sugar and coconut sugar.


Soulflower was founded in 2001 by Amit Sarda and Natasha Tuli in Mumbai. It is a homegrown personal care brand that has received much appreciation and rave reviews from its customers.

Currently available in the US, UK, UAE and Singapore markets, the brand plans to launch in Japan, Australia and Canada as well.

True elements

True elements is a brand of breakfast cereals launched in 2014 by Puru Gupta and Sreejith Moolayil. The brand offers plant-based and whole-food breakfast and snack products that fall under the category of ‘clean label foods’.

Why wait

Launched in 2013 by Amandeep Singh, the W2 Why wait The brand offers skin, hair and body care products made with natural and herbal ingredients.

Nutrition Wellness

Nutrition Wellness is a certified organic plant-based vitamin and whole food supplement brand that was founded in 2019 by Avnish Chhabria.

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