TVF hopefuls, starring Naveen Kasturia, Abhilash Thapliyal, Sunny Hinduja and Shivankit Parihar, depicts the lives of UPSC applicants who spend years studying for exams and where life takes them once they pass.

Now, although its story is aspirational in the true sense, what is even more unique is the marketing strategy established in promoting this program. Beginning with the release of the trailer and its announcement on TVF’s social media platforms, the show soon began to gain popularity among its target audience.

With strong promotions on social media, the show soon began to gain media coverage and the cast began to engage much more with the audience in the coming days. From capturing the marketing trends of the moment with the famous Rahul Dravid meme; TVF Aspirants presented in collaboration with Unacademy set the standard for all social media campaigns when it came to publishing the most modern, relevant and engaging content.

Marketing posts at the moment

Covid awareness

TVF also teamed up with Simply Blood and Covid, with the initiative to promote awareness and raise funds for Covid-19 resources. A live broadcast was held in which the cast of applicants also participated in it. In addition, a contest was also held in which TVF approached its audience and asked them to share their reaction on the final video that would then be broadcast to everyone, as a dedication to all applicants and viewers.

Internal promotion

The web series actors also promoted the show on their personal handles, which helped gain much more traction on the show. Posting images behind the scenes and on set helped generate interest among the audience.

Created by Arunabh Kumar and Shreyansh Pandey, the show is written by Deepesh Sumitra Jagdish and directed by Apoorv Singh Karki. TVF has done a brilliant job in promoting the show in the most organic way that appeals to the Indian audience by being extremely identifiable and attractive.

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