Brand Finance, the world’s leading brand valuation consultancy in its recent report, stated that the total value of India’s top 100 brands has increased by two%, from US $ 162.1 billion in 2020 to $ 164.9 billion in 2021. This increase in valuation is quite impressive considering that the world was recovering from a pandemic and the cycle of consumption stopped.

According to the report, sectors such as IT, healthcare, utilities, chemicals, educational technology, banking and construction have proven to be very efficient during this test period. Of the ten strongest brands in India, Jio tops the list based on a Brand Strength Index score of 91.7 out of 100. The other companies that follow are Taj Group of Hotels, Maruti Suzuki, HDFC Bank, Britannia, Amul, LIC, Kotak, SBI and Airtel respectively.

Despite being one of the nations hardest hit during the COVID-19 pandemic, Indian brands have shown remarkable resilience to the challenges that have occurred since the first shutdown in March 2020. Over the past year, the 100 The country’s most valuable brands have registered a 2% increase in total brand value, which shows its strength. However, the current national health emergency presents an even greater challenge than last year’s close. In these tough times for all of India, brands will need to help support the recovery. “ says Ajimon Francis, CEO of Brand Finance India.

With a brand value of US $ 21.3 billion, TATA Group It is the most valuable brand in India. The brand registers an increase of 6% in valuation with operations managed by 30 companies under the umbrella of the TATA Group.

When it comes to the banking sector in India, HDFC Bank has become the most valuable banking brand in India with US $ 6.6 billion. Lies in the Fifth list position, then LIC, Infosys and Reliance, respectively. The Union Bank of India recorded the fastest year-on-year increase in brand value. Grew by 163% to US $ 1.2 billion and this growth is due to the merger of Andhra Bank and Corporation Bank.

IT services have become the third most valuable sector in India and Infosys It ranks third on the list as the top-ranked independent IT services brand. Other IT service brands that have made the top ten list include HCL on Eighth position and Tech Mahindra which is incorporated into the brand equity of the Mahindra Group conglomerate in the Nineth position. In the telecommunications industry, Airtel bags the Sixth position itself as the most valued brand and Jio enter in the Tenth position.

Brand value is the net economic benefit that a brand owner will derive from licensing their brand on the open market. In a pandemic-ridden condition like ours, the growth of these brands in the Indian economy is highly commendable.

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