There are many food brands that have become a regular part of our daily lives. Foods that are always on the shopping list. Many of you could imagine them in your head as you read this. For me, it’s Parle-G cookies.
It takes years and years of hard work and entrepreneurial skills to ensure that a brand can witness such success. Be the first choice of many and be a household name.
Today we will tell you about a food brand that is a common name in Bangladesh but has also become popular in many parts of India. Today the brand has a cult following in the country. This popularity was mapped when someone recently pointed out the growing tweets about the ‘unexpected finding’ of immobilization.
Many people have been sharing pictures of this attractive cookie package, making others curious what all the fuss was about. Little by little, many others began to order and try these cookies that were so much talked about. And in a short time Pran Potata Cookies became the most intriguing part of the internet for a while. All for its unique flavors.
– Nikhil (mask) 🇮🇳🧢 (@nikhilchopra) April 20, 2021
– 🎭Shahzad♏ (@ Shahzad_1123) June 13, 2021
It’s true. These wafer-thin spicy and sweet cookies are amazing. #Potato
– Suparna Sharma (SuparnaSharma) April 12, 2021
From what we could deduce that these cookies are made from potatoes and come in thin round shapes with sweet-salty-spicy-spicy flavor.
Potata cookies, from PRAN food, is one of the many items that have gained popularity in the east and northeast of the country. However, the items have now gained a lot of fame elsewhere as well.
But what do we know about the company that makes these foods and how it became so popular in India? Let’s take a look at the history of the company.
PRAN, which stands for Program for Rural Progress at the National Level, was established in 1981 by retired Major General Amjad Khan Chowdhury. Today, the brand has become one of the top food and beverage brands in Bangladesh. Ahsan Khan Chowdhury is the current president and CEO of PRAN-RFL Group.
PRAN Foods, a subsidiary of the PRAN-RFL Group, produces a series of agricultural products under the banner of PRAN.
A decade after Bangladesh achieved independence, Amjad Khan decided to contribute to the economic growth of his country. The company was established with the vision of improving livelihoods and the goal of generating employment and gaining dignity and self-respect for our compatriots through profitable ventures.
PRAN Group decided to establish a manufacturing unit in Tripura India in 2008 after the Indian government lifted the ban on direct investment from Bangladesh.
Today, Tripura has become one of the main markets for Pran in India. However, the brand’s products are available in other parts of the country, such as the northeastern state of Assam, West Bengal, Karnataka, Himachal Pradesh and Haryana.
In a recent interview, Ahsan Khan Chowdhury was asked if he would consider the PRAN Group as the Reliance Industries of Bangladesh. To which, Chowdhury modestly denied, saying that his company was small compared to the major leagues in India.
Your success so far
Currently, the company exports around 500 types of products including juices, beverages, spices, cookies and other confectionery items that account for almost 70 percent of its export basket.
PRAN Foods has been exporting food to 144 countries. Its export earnings in 2019-20 exceeded Rs 110 million taka, which is approximately ₹92.8 million rupees. Currently, the company directly employs about 110,000 people.