TV ad volumes for the food and beverage sector grew 43% during January-March 2021 compared to the same period in 2020. Among all the leading food and beverage brands in India, Hindustan Unilever emerged as the top advertiser on television with a 14% stake. of the ad volume of the sector.
These are the top 10 brands that have been advertised the most on television during January-March 2021.
1. Hindustan Unilever
Hindustan Unilever increased advertising and promotional expenses for fiscal year 2021 by 1% to 4,737 crore. Of the total ad spend, 14% was spent on television ads.
2. Brooke Bond Lipton India
Brooke bond Lipton India is the leading advertiser in the tea category on TV during Jan-Mar’21. The company spent 10 percent of total spending on television commercials.
3. Cadbury India
Cadbury India You have spent 9% of your total ad spend on television during January-March 21.
For the same quarter, ITC it has spent almost 7% of its total ad spend on television.
5. Britannia Industries
Britannia Industries spent a total of 5% on television of total allocated advertising spending.
6. PepsiCo India
PepsiCo India has spent 5% of its total advertising spending on television during this period.
7. Coca-Cola India
Coke India has also spent 5% of its total spending on television advertising during these months.
8. GCMMF – Amul
Spending on television commercials for Amul accounted for 4 percent of the total advertising spent.
9. Nestlé India
Nestlé IndiaTelevision advertising expenses represented 3 percent of the total spent.
10. Perfect Van Melle India
Perfect Van Melle IndiaAdvertising spending accounted for 2% of total spending and made the top 10 brand list.