In these harrowing times with the ongoing COVID-19 pandemic, it remains a big question whether people will risk going to multiplexes to see movies. However, Roohi’s hands-on marketing strategy leaves no stone unturned to encourage people to enjoy the full multiplex experience. Roohi’s intensive marketing approach, which has strategically showcased the elements of excitement and spoon, could boost footsteps in theater! Roohi will be the first film to hit theaters after the Indian government has allowed 100% occupancy of theaters. The movie’s star-studded cast, with Janhvi Kapoor playing the lead Roohi alongside Varun Sharma and Rajkumar Rao, can probably encourage people to leave the comfort of their homes for the full multiplex experience.

Advancement that attracts attention

Although the ongoing pandemic has made people used to watching movies on digital platforms, well-planned marketing tactics adopted to promote Roohi can change people’s minds. The first of his marketing tactics consisted of timely advances to get the attention of the audience. The teaser about ‘Mard Ko Zyada Dard Hoga’ it has the potential to grab the attention of a large percentage of the audience. Themes like ‘Bhootiya Wedding’ and the magical element of cinema have been well portrayed in Roohi’s teaser. This breakthrough was the first phase of their marketing strategy.

The official trailer and much more

After the timely teaser that garnered attention, Roohi’s official trailer was released. The trailer successfully managed not to reveal too much of the movie’s plot. But it definitely got people interested by dropping glimpses and clues about the spooky love triangle that is the central plot of the film.

After this exciting breakthrough, to get people even more involved and interested in watching the movie, a new dose of Bollywood music was released. Roohi’s songs have been composed by Sachin-Jigar with Sony Music India as the label. The music made people even more excited about the music due to the various dance challenges that urged people to listen to songs from the music and recreate the hook steps from the songs.

Funny re-enactments of dialogue

Apart from the challenges of popular dance such as #PanghatChallenge and the #NadiyoPar To get people excited about the movie, the next step in the marketing strategy was fun challenges to recreate the iconic dialogue from the movie. This challenge encouraged people to complete famous lines from the film and make their own ‘Shayari’.

Other challenges

Aside from the challenges of the song and dialogue, another part of the film’s promotional strategy engaged the audience through the #Desaf√≠oPalato popularized via Instagram reels to get people excited about the horror comedy element of the film. This challenge focused on a particular scene from the movie. Not only that, but the Roohi marketing team went the extra mile and launched Roohi filters on Instagram.

Other strategies

In addition to filters, challenges, trailers, songs, and trailers, the marketing team also used other strategies to capture audience interest.

  • Various collaborations with YouTubers, content creators and influencers on different platforms to promote the film through the recreation of the challenges and the use of Roohi filters.
  • Another social media marketing strategy used by the marketing team involved multiple countdown posts, CTAs, and other posts related to the movie.
  • A post titled #WeekendVibes also generated a lot of public interest.
  • The marketing team made sure to post plenty of memes relevant to Roohi considering the popularity of memes today.
  • The promotion of cinemas such as INOX and PVR was also an important part of the marketing strategy adopted to generate maximum public interest in the film.

Considering how accustomed people have become to enjoying digital content from the comfort of their home, the marketing team has gone to great lengths with promoting Roohi to create enough buzz that people actually want to go watch. the movie into a movie. theaters for the full multiplexing experience.

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