Many brands create consumer awareness programs to educate their customers. A good marketing strategy could serve to spread awareness and get your product on the market. Something similar has happened recently with Fi.
To be is a financial app that comes with a built-in savings bank account and other features that help you know your money, grow your money, and organize your funds.
The app recently launched a one-of-a-kind consumer awareness campaign called ‘Broken Chief Officer‘ in LinkedIn. Ironically, this job profile for someone who is extremely mean with money-related matters.
The company has explained on its website who should apply for the position. ‘CBO is for working professionals who have a broken relationship with money. So if you make money and generally pay taxes on time, but you don’t understand where it went or what happened, you need to apply! PS: This is a fictional paper, created to help you get better with the money, ”says the ad on the website.
The ideal candidate must have the following qualities:
- Expert in the art of money comes, money goes. Work hard, spend harder.
- Actively procrastinate on all things money. There is always tomorrow.
- Collaboration and delivery of money decisions to friends and family.
- It is clear about moving to Goa at 40, it is not clear how to finance it.
- Extremely sure not to understand financial jargon or gibberish.
- Professionals working anywhere in India with 1-15 years of experience.
And how will the job help the candidate? Well, for starters, fix your relationship and get better with money. Shortlisted candidates will skip the waiting list and gain early access to Fi. Additionally, 21 CBOs have the opportunity to earn an additional monthly salary of up to ₹ 1 lakh.
Sujith Narayanan, CEO and co-founder of Fi, said that although we all like money and how to make money, we do not understand how to manage it and multiply it. Hoping that ‘we go to our parents, public accountants and anyone else who is willing to help us with that.’ We go through every tax season or every time we end up buying a mediocre financial product, ‘he said.
Unfortunately duct tape can’t fix this, thankfully you can. Apply for the position of #HeadBrokeOfficer and fix your relationship with money.
Apply now https://t.co/oUTL9xBkGn pic.twitter.com/DlsGSQ3H6Q
– Fi (@Bank_on_Fi) March 3, 2021
According to Sujith, the point of introducing the role of bankruptcy director was to draw attention to our broken relationship with money.
“For us, it was also a way to introduce our features and waiting list to interested users. An unconventional approach, but definitely one that helps both of us. You and Fi. We have received thousands of applications for the position so far and we have noticed some interesting conversations on social media about the campaign, ”Narayanan said.