Coca-Cola introduced a refreshing line in February, aligning its Diet Coke and Coca-Cola designs. Following its One Brand strategy in 2016, this is a new update that encourages customers to try different varieties of Coca-Cola. You may have already come across some of these. That’s how refreshing the whole concept is, visually.
How has Coca-Cola elevated its design?
While maintaining the classic red in all variants, the brand logo can now be seen at the top of the label. It’s a fairly streamlined design that has been extended to their No Sugar line, which will also promote sales of the Diet Coke variants.
The No Sugar variant was launched five years ago and the brand now wants to accelerate its growth, especially in the UK. Even the Coca-Cola Zero Sugar variant will follow suit, after modifying its flavor to make it more like the original.
This renewal comes as a result of a logistical decision to promote sales of this variant primarily in the UK and then disburse it to the rest of the world. For the presentation, the brand incorporated rapper Tyler the Creator. This comes after the brand’s revenue fell 7% in 2020.
Are you in favor of the new Coke or do you prefer the old design? Let us know your thoughts in the comments.
Fountain: Marketing week