It has become very crucial for brands to create ad campaigns that resonate more with the audience. That is the only way to ensure that the brand gets the desired benefits. To do this, brands have quirky ideas or are inspired by society itself.
In recent years there have been many advertisements that talk about some of the social issues that have been around for years but were never considered important enough to talk about. Whether it’s about interreligious love and peace or empowering women, there have been many announcements on these topics and more.
However, there is an ad campaign that has taken us all by surprise by showing something that hardly anyone in India talks about. A Twitter user. Sudha Pillai shared the Bhima Jewelers ad on her handle. The ad shows the journey of a transgender person who is trying to make it through her transition with the help of her loving parents.
Why don’t people talk about the new? @bhimajoyeros ad? It is a defining moment in the history of #jewelry advertisements. A brave move. Will it help sell the product? I do not know. But he has dared to go where no one has done before. 👏👏👏👏👏👏 https://t.co/lnyMQNlDZs
– Sudha Pillai (@sudhapillai) April 14, 2021
Life in the LGBTQ community has always been a difficult journey. What you go through and the journey you have can never be easy. But this Bhima Jewelers ad campaign is taking the internet by storm with its very beautiful and educational ad.
Not many leading brands have taken it upon themselves to highlight the issues facing the LGBTQ community in the country. But the announcement of Bhima is a true revelation for all of us.
As soon as the ad was shared on Twitter, it went viral with over 2.9k likes and 131 comments. People have been appreciating Bhima Jewelers for its beautiful advertisement and even for bringing up such a sensitive subject.
People’s reaction was very genuine and the internet was in awe of the whole concept of the ad.
This is a defining moment. I loved the ad and it will stick in your mind and heart for a long time.
– anindya (@ anindya0909) April 15, 2021
This is more than beautiful …
– richa singh (@richa_singh) April 15, 2021
Impressed by its sensitivity and beauty. This is incredible. Pure as love😢. Bhima Jewelers did well. Very well.
– Sukmm (@TheIndiaThatWas) April 15, 2021
We all should! Thank you Bhima Jewelers for leading the way! 👏👏👏❤
– ShilpaVinodBhatteMD (@drsbhatte) April 15, 2021
As pure as the writer’s mind and brand intent. Well done Bhima Jewelers and team. 👏👏👏
– Dakshin Adyanthaya (@upsidedakshin) April 15, 2021
Bhima Jewelers also responded to Sudha’s post.
Thanks for sharing your answer. We are happy to receive love and appreciation.
– Bhima Jewelry Officer
– BhimaJewellery_Official (@Bhima_Jewellery) April 15, 2021