Today, Instagram is flooded with influencers. So much so that it has become a categorization of influencers based on their reach or number of followers who follow them on their Instagram identifiers.
We have the likes of Mega-influencers with more than a million followers, Macro-influencers with 500,000 to 1 million followers, Mid-level influencers with 50,000 to 500,000 followers, Micro-influencers with 10,000 to 50,000 followers and Nano-influencers with 1K to 10K followers.
But how influential are these influencers really? Influencers are likely to be considered thought leaders, and because of their reach and commitment, they endorse many products and services that are promoted through their platform. Influencers earn through many avenues and one of those famous avenues is affiliate marketing.
Facts and figures
According to a survey conducted by Statista, the percentage of people who have purchased products after being influenced by ads made by influencers has risen to more than 30% In our country. India ranks third on the list of top countries that are being influenced to buy products through influencers. Brazil tops the list and China ranks second. The list continues after India with Mexico, Italy, South Korea, Russia, Germany, the United States of America, the United Kingdom, France, and Japan, respectively. Apart from Mexico and China, all countries show that the influence on the purchase of products by individuals has been the same or has increased from 2019 to 2021.
People are much more aware of buying products online under the influence of influencers on social media, especially those whom they loyally follow, as the way the products are marketed is much more authentic. Influencers do their best to combine these product promotions through the content they post on their page, while also communicating the benefits and value of the product they are promoting.