With the arrival of June, the world has been celebrating ‘Pride month‘dedicated to the LGBTQIA community. Although the celebration should take place throughout the year, the month gives us the opportunity to recognize the evil that has been done to the community and to unite as human beings to love and accept one another.
Discrimination on the basis of race, age, sex or religion is unacceptable. To educate people about how important and beautiful it is to live in harmony, many brands have been trying to make their contribution.
These are some of the most iconic Indian ad campaigns that have celebrated the LGBTQIA community and they did their bit to break the old thought process of society.
Fastrack – The Closet
Launched in 2013 by Fastrack, one of the trendiest Indian fashion accessory brands, the video campaign shows two young women coming out of a closet. The message is plain and simple ‘Get out of the closet and move on’.
Myntra Valentine’s Day celebration with real-life couples
Doing the normal talk Myntra launched the Valentine’s Day ad campaign in 2017, with several couples talking about their trip and talking about their fashion choices. Unlike other brands, Myntra chose to introduce same-sex couples informally alongside others that show how ‘regular’ these couples are in real life.
Vicks – Generations of Care #TouchOfCare
Based on a moving true story, the ad campaign for Vicks it will surely make you cry. The love and care that a transgender person has given their adopted daughter and the struggles she went through to ensure the best education for her son is a message to everyone else.
Urban Company | My first woman’s day
This beautiful advertising campaign from Urban Company shows the love and acceptance that Vaishali receives when she manifests herself as her true self in front of her family and friends.
#LoveAtFirstPride | OkCupid
Celebrating pride month in 2019, OkCupid came up with the most amazing ad campaign. The campaign was launched shortly after article 377 was published and was a salute to all those who finally found the courage to come out with pride.
Ralco Tires | Independence Day – #FreeTheRoads
#FreeTheRoads discrimination against the transgender community was the Independence Day campaign launched by Ralco tires in 2019. The ad campaign talks about the unfair attitude that people have towards the transgender community and how it should be changed.
Close up #Free to love | 3 love trips
The beautiful journey of 3 couples, who fight against the social barriers of age, sex, caste and religion to ensure that their love conquers all, Close up had launched this advertising campaign enlightening us with the true meaning of love.
Brooke Bond Red Label tea turns prejudice into acceptance #swadapnepanka
How beautiful our society will become if we all just stop unfair discrimination between us is exactly what BrookebondThe advertising campaign is about.
Bhima jewelry. Pure as love
Bhima JewelsThe ad campaign shows the beautiful journey of a transgender person and the unconditional love and support he received from his family.
Ariel #Make it possible | Dr. VS Priya – Kerela’s First Transgender Doctor
Breaking stereotypes about the transgender community, Ariel proudly features Dr. VS Priya, Kerala’s first transgender doctor with this ad campaign.