From launching a brand, many factors must be taken into account to ensure its success. For this, brands take various measures in terms of marketing and product quality management. However, there are many third-party organizations that conduct extensive research and surveys to quantify all the efforts made by brands and the result they have generated.
Talkwalker is a social media management tool that focuses on tracking a brand’s global online sentiment and reputation across the internet, social media, print media, television, and radio. The tool generates practical insights and competitive metrics.
The brand’s platform recently released a report on the world’s most loved brands and here are the top 10 names that made the list.
1. Huda Beauty
Huda Beauty is a cosmetics brand launched in 2013 by an Iraqi-American businesswoman, entrepreneur, and makeup artist, Huda Kattan.
Born on October 2, 1983, Huda He grew up in Oklahoma and Tennessee after his Iraqi parents immigrated to the United States. She was voted one of Time’s “25 Most Influential People on the Internet” in 2017. Huda was also listed as one of the “Richest Self-Made Women” and one of the “Top Three Beauty Influencers. “by Forbes.
Moulinex is a French manufacturer of small appliances. The company was founded by Jean Mantelet, who in 1932 invented Moulin-Légumes, a hand-cranked food mill for mashing vegetables.
3. MAC Cosmetics
MAC Cosmetics was founded in 1984 by Frank Toskan and Frank Angelo in Canada. The brand was already popular around the world for its range of cosmetic products. However, things started to look up when they signed Blackpink member Lisa as their brand ambassador.
4. Benefit Cosmetics
Cosmetics Benefit is a subsidiary of LVMH. The brand’s products are available at more than 2,000 counters in more than 30 countries. The brand was launched in 1976 by Jean Ford.
Founded in 1956, Tefal is a leading French manufacturer of kitchen utensils and small appliances owned by Groupe SEB. The company is known for creating the non-stick cookware category and for offering frying equipment with a low fat or oil requirement.
6. Urban decay
A subsidiary of the French cosmetics company L’Oréal, Urban Decay is an American cosmetics brand founded in 1996. In 2017, Urban decay was named among the top three digital makeup brands by digital market research company L2.
7. Universal Music Group
Universal Music Group is the world’s leading music company. The brand was featured on Fast Company’s annual list of the World’s 50 Most Innovative Companies for 2019, the first major music company to be included on the list in a decade. In 2019, Forbes named UMG one of America’s Best Midsize Companies.
8. You sports
Your is an Australian sports entertainment streaming service. In May 2021 it was announced that Kayo Sports had surpassed one million total subscribers.
9. Swiss Airlines
Member of the Star Alliance and subsidiary of the Lufthansa Group, Swiss airlines It is certified as a 4-Star Airline for the quality of its airport and on-board products and staff service.
Founded in 2007, Deezer is a French online music streaming service available in more than 180 countries. The platform allows its users to listen to music from various record labels, such as Universal Music Group, Sony Music, and Warner Music Group, as well as podcasts on various devices online or offline.