The Great Khali recently came into the spotlight due to a debacle that revolved around their comments section on Instagram. His handle was bombarded with comments that were on the verge of cruelty and rudeness and while they weren’t the hateful comments influencers are usually subjected to, they were still quite degrading. Instead of the events that took place, the comment section on Khali’s posts was restricted for a certain period of time, however Khali recently denied the same. In a video shared by him, he claimed that Instagram had certain guidelines when it came to the type of comments that were displayed on the page, and as a result, it limited or disabled the comment section on its posts.
Furthermore, he even shared a video addressing his audience and stated that he was missing their comments on his page. He expressed his gratitude to his audience for supporting his page and showing him all his love.
In light of these events that have occurred, Khali has been gaining a lot of attention from both her audience and brands. His recent collaborations with the brand have tackled the issue in unique ways while also encouraging people to interact with the professional wrestler.
This brand took the opportunity to address its trolls in the most direct way possible. A video was shared on her Instagram page, which addressed the trolls and responded to their comments by suggesting how Khali likes to do everything extra, from eating, working out, to shopping and saving through CashKaro.
With people getting more and more interested in cryptocurrencies, this cryptocurrency exchange app connected Khali to engage with its audience and communicate its offering.
In its most recent marketing campaign, the brand is seen collaborating with The Great Khali. HulkBoosters Nutrition is backed by the World Heavyweight Champion, a brand that replicates his field of interest.
In a post shared by Khali, he is seen amplifying a contest alert under the hashtag #HeroNahiVillain in which he urges his audience to comment on a better caption to win an exclusive basket from the brand.
Khali is seen urging her audience to create memes through the Memechat app, which will also help them earn rewards. The purpose is to spread the brand awareness of the Memechat app among your target audience. Khali will also review the memes as an additional offer.
His brand’s 200ml bottle facial cleanser is promoted on Khali’s Instagram page, comparing himself to the wrestler himself.
The comment section on the professional wrestler’s page has been widespread in recent weeks and it’s safe to say that brands have been able to capitalize on the trend. They found an opportunity to address the trollers in a way that facilitated the purpose for both the audience and themselves.