Brands and celebrities have always gone hand in hand, and many of the trends have become the face of the company after releasing a movie, song, or being an inspiration to many. However, not all brand offerings have turned out well, and sometimes these brands have also been investigated due to things celebrities might have said or done.
Here are the top 5 celebrities who made brands lose big.
Aamir Khan and Snapdeal
Aamir Khan was the face of Snapdeal in his day. However, his comment about intolerance indirectly affected the brand when users started uninstalling the app. Trending hashtags like #TrendWapsi and #NoToSnapdeal also started to make a comeback.
Cristiano Ronaldo and Coca Cola
This week, Coca-Cola suffered a major defeat when footballer Cristiano Ronaldo moved 2 bottles to the side and chose water instead, encouraging his fans to stay healthy before sipping soft drinks at a UEFA conference. Although he is not the ambassador for the Coca-Cola brand, his small gesture caused the company to lose 1.4 billion dollars in a few hours.
Martina Hingis and Sergio Tacchini
Hingis was a tennis celebrity in the 1990s and this collaboration changed viewers’ opinions of her and Sergio Tacchini. She had a $ 5.6 million deal signed with him until he realized that she was not wearing her bathing suit. This resulted in a major fight and Hingis was pulled from the mark. He later went on to claim that he had several ankle injuries due to Tachhini’s shoes that affected his career.
LeBron James and Samsung
James never had anything against Samsung. Nor was he ever the ambassador for his brand. If I had chosen to message them personally, they could have secured one of the best basketball phones for free. However, a single tweet brought down the company’s image when James’s Samsung phone disappointed him.
Blackberry and Alicia Keys
Now all celebrity brand endorsements last for a long time. Some don’t even stay for hours. In 2013, the brand chose Alicia Keys as its creative director. However, she was left within hours of tweeting something about the brand from her iPhone. The celebrity tried to respond by saying that she had been hacked, but their deal ended shortly.