The famous Cristiano Ronaldo during a press conference at the European Championship, very cruelly took out two bottles of Coca-Cola in front of him and took a bottle of water to show which drink he preferred. This move resulted in a $ 4 billion drop in the share price of the beverage company.
The captain of Portugal is known for his disdain for fizzy drinks and is a well-known health fanatic. In less than 10 seconds, the 36-year-old sparked an online campaign that had a major impact on Coca-Cola’s share price at the pre-match press conference in Budapest. Coca-Cola’s share price went from $ 56.10 to $ 55.22. After putting the two bottles aside, he held up the water bottle and yelled “Water!” or water in Portuguese with the aim of encouraging people to choose it over carbonated drinks.
At the conference, players are offered water, along with Coca-Cola and Coca-Cola Zero Sugar upon arrival. Taking into account the fact that Coca-Cola is one of the official sponsors of Euro 2020, the two bottles were placed there not only for the presence of the brand, but also as an offer for the player.
This event, however, triggered an online moment marketing campaign with all brands posting their opinion on social media and interacting with the audience about them.
The Juventus star created a stir on social media with this move. His Instagram account reaches an audience of almost 300 million and leaves a very impressionable image of the footballer. People also started joining the conversation on Twitter and the story went viral in no time.
#Coke He loses $ 4 billion after Cristiano Ronaldo moves the bottle and endorses the water
Elon Musk: pic.twitter.com/SE4BcnHyHk
– Rohit Chauhan (@ imrchauhan5) June 16, 2021
– Ojas Ahirrao (@ojas_ahirrao) June 16, 2021
– Mitali Yadav (italMitaliciouss) June 16, 2021
Cristiano Ronaldo proved why his fitness levels are unsurpassed when his stunt at the press conference wiped $ 4 billion off the value of #Coke. FULL STORY> https://t.co/ByW8GZk1ia pic.twitter.com/YmBRh97vEj
– muzahid ul Islam (@Muzah_i_d) June 16, 2021
Influencers. Influence. pic.twitter.com/XCNFJkbWwh
– Varsha saandilyae (@saandilyae) June 16, 2021
With brands reacting to the event in a noisy way, the drop in the share price was even more hyped by both creators and audience. The marketing trend of the moment has seen many join the discussion and take lightly the situation that caused a domino effect and affected the Coca-Cola Company in a financial capacity. Although it is also suggested that it could be a temporary break and that it is only natural that this event has gained so much coverage due to the stature and presence of the world famous footballer.