Have you seen the latest announcement for the Apple iPhone 12? With a clumsy cook dropping her phone every time she tries to read recipes, the brand tries to highlight its ceramic protection that prevents the body of the phone from being scratched or marked. Basically the phone is dent proof and this ad shows you how.

This ad is titled ‘Fumble’ by Apple.

If you own an iPhone 12 and have dropped your phone a couple of times already, you should be aware of its robust body and the features that make it a hit with all users. Interestingly, the brand used the song ‘The Conference’ by musician Nitin Sawhney in the background of this 38 second clip.

Nitin Sawhney on giving immigrants a positive musical voice |  Financial times

Nitin is a well established musician and hails from British India. He is also a former comic and is known to all fans around the world. Evidently, this background score became an instant hit with Indian fans of the brand who instantly Google the song to listen to it on YouTube.

The song features Tabla beats that no one would have imagined would be the brand’s first musical choice for the new ad. Interestingly, the woman in the ad also appears to be going down and selecting her phones in sync with the beats. In truth, an inspiring concept is driven by a musician with Indian roots.

Aren’t we so proud?

The best iPhone 12 deals (and which model to choose) |  WITH CABLE

You can buy the latest iPhone 12 and iPhone 12 mini from its official Indian store. You can also find viable shopping options on Amazon.in which is packed with discounts along with attractive exchange and cash back options.

Source: Indian express

Leave a Reply

Your email address will not be published. Required fields are marked *