With so many big players in the e-commerce industry like Amazon Mazon and eBay, this may seem almost impossible for small ecommerce. Business To get more traffic.
However, by taking the right steps, you can increase traffic to your site and build a loyal customer base.
Through this article we will share all the things that ecommerce sites need to increase traffic.
1. Choose the right web builder
Even if you don’t have it on your website, the right web builder has the features you need to increase traffic.
For example, you can choose an online store builder with this Specific features for ecommerce sites, Specific design themes for product layouts for promotion and integration with social media.
The site’s functions as an ecommerce site may not be directly related to other features but they can help increase traffic. Speed optimization and integrated SEO tools are just a few examples of the great features that a website needs to attract attention.
2. Fast-loading pages
There are many benefits to a fast website for your business. It directly and indirectly improves the SEO of your website.
The speed of the website One of the components Google has included To determine search engine rankings. Faster websites will be considered higher quality compared to slower websites as visitors are more likely to return.
A faster website also improves the user experience. Load time greatly affects the bounce rate or the percentage of people who visit a page of your website.
A web page Load at 10 seconds a has a bounce rate of 65% and when it reaches 1 second it increases to 73%. More and more webpages are now loading in five seconds, with visitors unwilling to wait to access the webpage
3. A clear domain name
A domain name acts as the address of your website. You need your domain name because your visitors are typing in their address bar to access your site Easy to remember.
Keep your domain name short and compelling to make it clear and memorable. Avoid using complicated words or more than three words.
It is also a good practice to have your brand name in your domain name. This makes your business website professional and credible, and it also improves brand visibility among your customers.
When they want to revisit your business website, their brand name will be the first thing they have in mind.
4. A beautiful web design
Beauty can be subjective when it comes to web design.
If you ask others what they ask for as a good design for a website, their choice of colors, fonts and sizes may vary. One thing they have in common is efficiency.
That’s why minimalist design is popular for websites. They are straightforward and easy to navigate, and they are often quick to load.
However, you can add an artistic touch to your website and still load it fast. Use one Lightweight theme It’s custom to include elements in your brand identity guide like color palette and font.
5. High quality content
Content plays an important role when it comes to traffic. An important part of SEO or Search engine optimization, Focuses on content.
If you’ve seen SEO advice before, you’ve probably focused on most of it. However, that doesn’t mean you should Keyword content Your content.
Optimizing keywords in your content will help your visitors find your website better.
To do this, you need to identify what keywords your visitors can use to find your business and how often people search for those keywords.
Once you have a list of them, you can base your content around that content. Include relevant keywords in the title, use clear headlines, and keep your content useful and informative.
6. Optimized images
Each image you include in your articles Metadata. They are useful information that can help you list and find images.
Search engine optimization can be done not only with content like articles but also with images.
Images from your site will also be indexed by Google Images. This means visitors will be able to find you through web pages in Google search results and images you upload.
To make this image more DiscoverableWith structured data in your images and alt text. Alt-text is a description of this image that will be shown to visitors when the picture itself cannot be displayed.
7. Social proof
It can also be used as a social proof marketing strategy with traffic to your site.
According to this theory, when someone is not sure about a decision, they will assume that influential people around them such as family, friends or public figures are more knowledgeable than them.
To gain the credibility of your brand, you can use social evidence in your strategy by inviting experts or influencers in your field to share their insights.
You can also run campaigns asking your customers to share the experience of buying products from your business. It has been shown that word of mouth can grow Marketing efficiency 54%.
8. Mobile response
Online transactions via mobile are becoming more prevalent than ever before. Transactions are done via mobile on e-commerce sites reach is estimated to reach 2.9% At the end of 2021.
It is imperative to use responsive design for your ecommerce site to ensure you don’t get lost.
For mobile and desktop users, it is more beneficial to use responsive web design instead of creating two separate versions.
This design will automatically convert different layouts on different devices by making it compatible for each device. This ensures that the user experience is the same across all devices.
9. Social media integration
Data from 2020 shows that more than 50% of the world’s population is Now on social media. This means that social media can also be used as a source of traffic, excluding search engines.
Getting traffic from social media is more than just creating a business account. It also requires social media integration on your website.
This integration means visitors and customers can share pages from your website on their social media. Word-of-mouth is a marketing tool, as mentioned above.
Social media integration will make it easier for visitors to share their reviews and comments about their e-commerce site with their friends and family.
10. Start a referral program
A referral program can bring new visitors or even customers to your ecommerce site.
When starting a referral program, you need to decide what goals you want to achieve through this program. This will help you figure out how to encourage your current customers.
If you want to get new members, you can encourage your existing customers to refer their friends and family to sign up for your site. For new purchases, this can be encouraged once purchased in their context.
With proper planning, a referral program can work wonders for your business. PayPal’s referral program They got millions of new customers with an increase of 7 to 10% per day.
To get more visitors to your ecommerce website, the key thing is to prioritize the user experience.
Put yourself in their shoes and figure out how you can make the experience better for them. Once you figure out what to improve, you’re well on your way to getting more visitors and growing your site.