Broadcasting Hearings Research Council (BARC) India is an industry joint venture founded by stakeholder bodies representing broadcasters, advertisers, and advertising and media agencies.
With a panel size of 180,000 people, BARC India is also the largest measurement company of its kind in the world.
The council has released its data for major advertisers and brands for the period from March 27 to April 2, 2021.
Top 10 Indian TV Advertisers across all genres.
Reckitt Benckiser India Ltd. manufactures and distributes household items. The Company produces household, pharmaceutical and food products, among many others. The brand has also maintained its top position this week with 235624 weekly insertions.
Hindustan Lever Ltd ranked second with 229489 weekly insertions, while Brook Bond Lipton India Ltd with 38,947 weekly insertions it ranked third this week.
ITC Ltd Y Lakme Lever Ltd made in the top 5 with weekly inserts 32163 and 31005. Colgate Palmolive India Ltd, Pepsi Co, Cadburys India Ltd, Godrej Consumer Products Ltd, Y Indian ponds ranked sixth, seventh, eighth, ninth and tenth respectively.
Top 10 Brands on Indian TV in All Genres.
Lizol was the top scorer this week with 29,931 insertions weekly. Dettol Toilet Soaps, Moov Strong Diclofenac Gel, Dettol Intense Cool Soap, and Glow & Lovely Advanced Multivitamin had 23471, 15979, 14516, and 13816 inserts this week, making them the top 5 brands.
Following the lead, Mortein Smart, Lalithaa Jewelery, Dettol Antiseptic Liquid, Clinic Plus Shampoo, and Harpic Bathroom Cleaner placed sixth, seventh, eighth, ninth, and 10th respectively.
BARC India owns and manages a transparent, accurate and inclusive television audience measurement system. In addition to foreign exchange products for the television industry, BARC India also offers a suite of Insight products designed for broadcasters, advertisers and agencies.
Big Data and the insights generated by BARC India drive efficient media spending and content decisions in a highly dynamic and growing television industry.