Kantar Group, a data analyst, based in London, is the world’s leading data, knowledge and brand consulting firm. Kantar tested more than 10,000 ads for clients around the world in the last year alone. Recently, the company has published a report indicating the announcements that have had the most effective impact around the world.

The company has published a list of the 20 most effective and creative advertisements in the world. Out of the 20 ads, these are the 10 most creative ads in the world represented by Kantar.

1. Heineken | Greetings to all

2. Simply place, align, measure. Atino from Bosch.


4. SheaMoisture comes naturally

5. Make your year, with Galaxy Buds Live | Samsung


6. A lot of chocolate | Milka Global

7. Find your scene || Google

8. New TENA Silhouette washable underwear

9. TD Business Banking: 24 hours a day, 7 days a week to keep your business moving

10. Adrenaline rush

Kantar also explains in detail the 5 habits of highly effective advertisers that you can incorporate into yourself.

# 1: be distinctive

The first habit is to create the ability to be noticed and remembered in a world where there are a lot of advertisements. There are many ways to achieve this, but one of the most popular is to distinguish yourself. This means standing out from the category at the very least and ideally standing out from the rest of the advertising as a whole.

# 2: brand intrinsically

The second habit of highly effective advertisers is to make sure that the attention the ad gains is in the service of the brand. Analysis of our database shows that brand is the most important factor in the success of an ad. This is because the vast majority of advertising works sometime after exposure, so it must be stored in memory in association with the brand, to maintain an effect when exposed to it at some future time.

# 3: be significantly different

To increase market share or defend premium prices, creativity must also create impressions that position the brand in a meaningful and different way in people’s memory.

# 4: unleashing emotion

Emotion is incredibly powerful in advertising. Triggering an emotional response is above all a way of attracting attention because we feel before we think: emotions make us realize it.

# 5: talk to your consumers

To verify that the tactics they have employed in their creativity respond to the habits of distinction, brand, meaningful difference and emotion, they test their ads with consumers.

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