It has become very crucial for brands to create ad campaigns that resonate more with the audience. That is the only way to ensure that the brand gets the desired benefits. To do this, brands have quirky ideas or are inspired by society itself.

In recent years there have been many advertisements that talk about some of the social issues that have been around for years but were never considered important enough to talk about. Whether it’s about interreligious love and peace or empowering women, there have been many announcements on these topics and more.

However, there is an ad campaign that has taken us all by surprise by showing something that hardly anyone in India talks about. A Twitter user. Sudha Pillai shared the Bhima Jewelers ad on her handle. The ad shows the journey of a transgender person who is trying to make it through her transition with the help of her loving parents.

Life in the LGBTQ community has always been a difficult journey. What you go through and the journey you have can never be easy. But this Bhima Jewelers ad campaign is taking the internet by storm with its very beautiful and educational ad.

Not many leading brands have taken it upon themselves to highlight the issues facing the LGBTQ community in the country. But the announcement of Bhima is a true revelation for all of us.

As soon as the ad was shared on Twitter, it went viral with over 2.9k likes and 131 comments. People have been appreciating Bhima Jewelers for its beautiful advertisement and even for bringing up such a sensitive subject.

People’s reaction was very genuine and the internet was in awe of the whole concept of the ad.

Bhima Jewelers also responded to Sudha’s post.

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