McDonald’s India recently added Rashmika Mandanna as their brand ambassador. This applies specifically to the brand’s West and South outlets. It also comes as a means to enforce your brand strategy with this new partnership.
So why is Mandanna the new face of this popular brand in India?
An icon of youth
According to Arvind RP, the director of marketing and communications, Mandanna is fun and youthful. Her popularity with today’s youth helps her connect strongly with millennials. It’s an internet sensation that will help the brand target key audiences through your entry.
A celebrity from the south
As the brand will target audiences in Karnataka, AP, Telangana, and Tamil Nadu, Mandanna’s sensation as a Southern celebrity will definitely help the brand push its limits. Rashmika has been seen in many movies like
- Sarileru Neekevvaru
- Geetha govindam
- Dear comrade
His Bollywood Debut
In addition to doing Pushpa very soon with actor Allu Arjun, Mandanna has already signed 2 great Bollywood movies and will be seen on the big screens in movies back to back. As Bollywood fans begin to recognize her, McDonald’s will benefit from this partnership and hopefully get more young people who will love its variety of burgers, fries and ice cream.
Speaking of this partnership, Mandanna states that she is excited to represent a youth oriented brand that is famous in India and the world. McDonald’s has worked in India for over 25 years and has been targeting people of different age groups. She is excited to see how the collaboration progresses.
What do you think of the choice of McDonald’s with this association?
Fountain: ET brand equity