The year of the pandemic has made online shopping more of a necessity than a simple matter of convenience. During the close of last year, people turned to shopping for almost everything from groceries to basic items online.
With the growing need for online shopping platforms, businesses turned to more accessible ways to allow their customers to shop. Now you can not only buy products on e-commerce sites, but also on social media platforms. This also paved the way for social media influencers and content creators to market their product line.
We all followed our favorite influencers during lockdown time and watched their cooking videos or exercise routines, among many others. This gave them the opportunity to launch their own range of products such as gym and sportswear, cookbooks, fashion clothing, etc.
Spring, formerly known as Teespring, a social commerce platform that allows people to create and sell personalized products. The US-based company was founded in 2011 by Walker Williams and Evan Stites-Clayton. Almost 10 years later, the brand has started to gain a lot of momentum.
In 2018, Youtube partnered with Spring to help creators design and sell products directly through the platform. Basically, if the creators want to design a t-shirt that their fans can buy, a shelf appears just below their videos with a variety of items that fans can choose to buy. This means that instead of seeing a vlogger connect your merchandise with a link every few seconds in your videos, the merchandise will appear directly on the page.
Chris Lamontagne, CEO of Spring, said of his company: “We have been around since 2012 and as an organization we particularly identify with the creative economy. Over the years, we have seen creators create wonderful products, but their full-time role is not commerce, but creators. That’s where we come in, we’ve created a platform that is designed to support creators in commerce, by which we mean the sale of goods, both physical and digital. “
The company has now expanded into India and also provides Indian creators with the opportunity to sell their products digitally.
So how does the platform work? Creators with 10,000+ followers can join Spring and create a product on the platform and sell it through Youtube. Spring takes a small portion of the sale of the product in exchange for various trade-related tasks such as logistics, sales tax, and customer service.