Recently, the popular credit card payment application, CRED, attracted the attention of its users with announcements about the new IPL season. With actors like Jackie Shroff and Jim Sarbh, former hitter Rahul Dravid and even singer Kumar Sanu, all the commercials were super successful. Despite all the fan following, some netizens were quick enough to discover the brand’s flaws.

Around their CRED points feature, enabled with each transaction, rival brands MagicPin and CashKaro were quick to respond with ‘bread’ and ‘bed’ to address the brand. Various users earn billions of CRED points and don’t know much about how to redeem them. Therefore, rivals looked for a way to show their ease of redeeming points on their own platforms.

Magicpin enlisted the help of actor Vijay Raaz to poke fun at Jim Sarbh’s stunt for CRED, using his calm and down-to-earth personality. If you haven’t seen it here, this ad is sure to make you laugh.

Simultaneously, the brand also used Vijay to score another point directly on Dravid’s angry person in the CRED ad. Similarly, coupon and cashback site CashKaro featured a short film called #CashOverCoins, where users can earn more, collect coins, and redeem coupons. That was how it was.

Using a lighter note compared to CRED, these brands highlight how subtle tones can be used to reiterate the same message. You don’t need gimmicks or celebrities, all you need is a clear concept.

What do you think of these new ads from competing brands?

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