Balaji TV Films has been a prominent name in the television industry for nearly three decades. Founded by Ekta Kapoor & Jeetendra in 1994, the company has opened many subsidiaries over the years and has expanded to feature films, OTT platforms, and more.

With the recent buzz on OTT platforms, especially after the pandemic, Balaji Telefilms has been marketing its own app, ALTBalaji. Found in 2017, ALTBalaji has had many successful series on its platform.

The last program that generated excitement is’The married woman‘which is based on a book by Manju kapur. The Married Woman is a beautiful saga of a woman’s journey of self-discovery, set against a backdrop of love and a social fabric full of confusion.

It seems that ALTBalaji He leaves no stone unturned to promote his latest show. Using a 360-degree approach, the company has created a buzz that they wanted for ‘The Married Woman’. Let’s take a look at all the steps the platform took to make it a success.

Pre-launch promotion: meet the author

Manju Kapur, the author of the book, The Married Woman, on which the show is based, was featured first and foremost. His introduction formed a basis for creating a bond between viewers and the show. In the video, Manju Kapur talks about what inspired her to write the book in the first place.

Teaser release

Shortly after the author’s introduction, the show’s teaser was released. The preview gave us a glimpse into the life of Astha, who is a “happily” married woman. But his life takes a turn when he meets ‘Peeplika’.

The trailer is here

The trailer gives us an idea of ​​what the life of Astha Kapur and her unspoken problems are like. Astha is a married woman and a loving wife and mother who is seen searching for her true self.

Introduction of the characters

The creators of the show presented the characters very bold and strong giving us something to look forward to. Young women, Peeplika & Astha are introduced and people are intrigued to the minimum.



The songs tell the story

The soulful songs featured on the show have been greatly appreciated and loved since its release. ALTBalaji did their best with the effort they put into the show’s music tracks.

Speaking with the power of women

The program has been made by women about women and for women, not only women, men must watch the series so much so that society as a whole can understand the importance of a woman’s identity.

The show’s powerful woman had a one-on-one with none other than Faye D’Souza. The uncensored and unapologetic conversation these women had is worth watching.

Brand collaboration and influencers on board

ALTBalaji ensured that the show had broad social media engagement before and after launch. So the creators made sure the show affiliated and collaborated with a wide range of brands and influencers to make their presence felt everywhere.

Viral bhayani

The doodles stories


Make my trip easier

Barista coffee company

Presence on television and media

Showmakers and leads were aware of the importance of the other promotion platforms. The cast was seen on the sets of Kumkum Bhagya, Kundali Bhagya, and later on Indian Idol. All of these programs enjoy a large audience.

OOH Marketing

OOH is a new trend in the marketing industry. The creators made sure to do something unique to promote their show with this technique. Manufacturers launched floating LED billboards off the shores of Mumbai in collaboration with Zen Media.

One with ‘pride’

Since the show is about a woman’s repressed impulses and her journey to identify her true self, it was very necessary for the show’s makers and the protagonist to stand in solidarity with the Pride community. The creators did just that in Lucknow and in Jaipur.

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