Zara is known for its trendy fashion line. Having built an empire through decent marketing without the use of billboards and digital advertisements, the owner has now turned to video games via Facebook to sell clothes. How?
In a shift from offline stores to online sales platforms, Spain’s Inditex SA has partnered with Facebook and Instagram to launch the new ‘Pacific Game’ which draws young crowds to play and therefore , are redirected to your Pull & Bear brand.
More than selling clothes, brands want to focus on building a relationship with customers by betting on their trust. E-commerce maintained a fund of $ 3 billion through Inditex in 2020 so that new investments in the online portal do not go out of style. And they surely haven’t!
This is not the first time that clothing brands have merged with video games to market their styles. After Pull & Bear, Zara also jumped on the train to drive more traffic to its website and allow app downloads.
Similarly, fashion house Burberry created a game called B Surf that was the result of its TB Summer Monogram campaign spearheaded by model Kendall Jenner. If you have played the game, you will have noticed that the letters appear in different places throughout the game.
This type of marketing leaves an impression on customers by creating keepsake value. You may see a series of advertisements on a daily basis and forget. However, if you see a brand name, logo, or location in your favorite game that you are addicted to, it will definitely pique your curiosity to know more about the brand and its products or services.
This type of marketing can also be applied to different industries, including consumer goods and technology.
Would you use this in your business?