Mumbai Police are known for their amazing social media team. Often seen putting witty and humorous memes on Instagram and Twitter, this time he proceeded with some memes to promote awareness about the second wave of COVID-19 and how everyone should maintain safety protocols.
Unlike earlier times when they used moment marketing to create stories and jokes for viewers, they used dialogue from famous Bollywood actors, including Amitabh Bachchan, Kajo, Rajesh Khanna, and even Ayushmann Khurrana.
With actor Rajesh Khanna, they used his name to highlight the food. [Khaana in Hindi] word play as below. The team urges users to order food at home or at least prepare food.
Using Amitabh Bachchan, aka Big B, they highlighted the mistake of wearing masks under the nose. That is not a way to protect yourself from contracting the virus.
Actress Kajol’s name was used to replace the word ‘cajole’. The team specifically mentioned how certain items are not essential and you shouldn’t go out looking for them during this pandemic.
On the basis of this, the name Ayushmann Khurrana was used to convince a certain Ayush to adhere to the lockdown rules and not get out.
Similarly, quotes from actors Deepika Padukone, Ranveer Singh, Vidya Balan, Abhishek Bachchan, Kalki Koechlin, and even Dev Anand have been used in recent days to help people understand the seriousness of the situation and stay home. .
Do you love these awareness techniques as much as we do? Maintain COVID-19 protocols even at home and don’t go out unless restrictions are relaxed.
Fountain: Times of India